Supporting businesswomen as drivers of change

WCS is supporting business women in the province of Bua and the district of Wailevu in Cakaudrove Province. Our recent workshop, held in Naruwai village in the district of Dama (Bua Province) targeted rural women running businesses that promote sustainable use of natural resources. The aim was to help develop their business skills and support networks.

A total of 30 women participated from across all 9 districts in Bua. Starting with limited business knowledge, they were soon defining business goals, identifying challenges and considering how to overcome them. Several were involved in a cooperative producing mats and other products from bamboo spike sedge, the fine-stemmed freshwater reed known locally as kuta. Kuta weaving is a traditional skill of women in Bua and they were motivated to pass this onto the next generation as well as earning income. Others were producing honey, coconut oil (sinusinu) and virgin coconut oil, jewelry, eggs and handicrafts made from pandanus and coconut frond.

Having gained in confidence and more clearly defined what their business is and how they can make it profitable, they targeted further training to address specific needs for marketing and business planning.

I was greatly inspired by these ladies and hope to help grow their businesses, which will in turn help address local poverty, stop unsustainable exploitation of local natural resources and directly support community projects. I also hope to support their engagement in community management planning in their districts. They certainly have the skills and motivation required to drive positive change!

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Vinaka vakalevu to the Critical Ecosystem Partnership Fund, David and Lucile Packard Foundation, and the Flora Family Foundation for supporting this work.

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