Village representatives enhance communication for conservation

Ecosystems are linked, so what happens in one place can have an impact elsewhere. For example, the health and resilience of coral reef ecosystems may be affected by the clearing and burning of forest in coastal catchments. To promote an integrated approach to the management of terrestrial, freshwater, coastal and marine ecosystems, WCS is facilitating a collaborative planning process with communities in districts across the province of Bua.

Each village in Vuya and Dama has nominated 3 or 4 representatives (including a young person and a women’s rep) to take part in district management planning workshops. Their role is to raise awareness in the village and facilitate the input of local people in order to build the understanding, consensus and support required for community-led management. As well as identifying strategies for their management plan, workshops in October included communication and facilitation training to help them fulfill their role.

Seaweb, experts in the use of communications science for community-led conservation, introduced key theories and tools for participants to distill and convey fundamental messages to different target audiences. We explored how villagers process, retain and apply new concepts and how communication can appeal to the heart as well as the head to affect motivations and realize change. Participants were highly engaged and there was plenty of constructive feedback as they demonstrated how they would feedback to different groups. The consensus was that oral and visual messages are more effective than written information and that the status of the person delivering a message can be as important as the message itself.

It was great to see teamwork developing among village representatives as they identified who would deliver messages to different groups. I was even more encouraged to see different villages discussing structural barriers to communication, such as the lack of representation at village meetings or dysfunctional village sub-committees. Some went beyond encouragement and advice to offer practical support, with representatives from two villages discussing tactics for using traditional ties to influence key decision makers.

Village representatives connect top-down and bottom-up processes for effective ecosystem-based management, providing the vital link between district-level planning and village-level implementation. Working with Seaweb, we will continue to focus on understanding and enhancing local communication networks for better outcomes in Bua. With my appetite whetted, watch this space for upcoming research into social networks and communication as well as rolling out communications training through district representatives on the Bua Yaubula Management Support Team.

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